Extremadura is leading a process involving significant structural changes that are fuelling a boom in the region. This growth, alongside the dynamic nature of the Extremadura people, constant innovation and excellence as the cornerstones of progress, are drawing attention to the region as one of the most attractive places to invest.

In this context, the image of the region has been repositioned and transformed by the Extremadura Brand, which since 2006 has been based on the passion and clear identity that have seen it become the hallmark of Extremadura, establishing the region as a quality, trustworthy and innovative destination. The Extremadura Brand lends a clear and positive reputation to the region and its value opens up Extremadura to the rest of the world and vice-versa. In an increasingly competitive and globalised world, the importance of an image portraying Extremadura as a strong region is an extra bonus in terms of competitiveness when exporting and is also an excellent tool for driving internationalisation.

The strategy behind Marca Extremadura from the outset consists of firstly displaying the new region that the Extremadura people have built, commenting on what makes Extremadura different, encouraging the quest for equilibrium and reflecting on our life philosophy, which prioritises devoting time to the things that are really important in life. As a result, Time for the things we live for was created. In the second place, in order to create this signature image of the identity of Extremadura, an effort has been made to involve all the generations of the Extremadura people: We are all Extremadura brand, a call to create the image we wish others in Spain, Europe and the rest of the world to have of Extremadura, so they can understand We are Extremadura, the region’s business card as a balanced community that is committed to its members and which invests in people and their future, their culture, their identity, their wellbeing…