The Extremadura brand is one of the most important strategic variables of the region. It is not just a name and a symbol, but Extremadura’s signature, and its image does not only encompass the richness of its villages and people, but also the intangible and emotional assets which are the essence of the region.
Using these premises as a basis, a corporate identity has been created which is intended to represent the identity of the region, in the same way as its flag, its shield and its anthem.
The Extremadura brand logo refers to the visual features of Extremadura which best identify the region, such as the emotions and sensations that symbolise what is expected of the band.
The Extremadura brand is based on a logo that is full of symbolical value. It comprises the silhouette of a stork in full flight and its shadow (image) in the colours of the Extremadura flag and with logo letters (text) that read “Extremadura”.
The logo transmits potential for the future through the upward flight of the stork, potential for natural heritage due to the stork being a protected species and potential for culture, through using a serif typeface that refers to Extremadura’s monuments.
Values, in summary, which are intended to be transmitted to society as a whole by means of a signature logo that acts as a visual reference to the Extremadura brand.
A handbook that includes a complete and simple description of the features of the Corporate Identity of the Extremadura brand and lays the foundations for possible future use with different means, materials or backgrounds that could arise in the future, while still maintaining the recognisability of the band.
