Regional Campaign 'We are Extremadura'

July 2010

The new campaign of the Extremadura brand gives prominence to the anonymous citizens as a model for the construction of a brand.
This project is the sum of millions of yearnings which represent social cohesion, respect for the environment, principles like integration, and the conjunction between modern and traditional. It is the best tool of Extremadura to face the challenges of the future. The prominence of its society and its citizens, this vital engine assembled by the initiative of the people is the best guarantee for the future of the region.